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Channel: Brent Dykes – Digital Marketing Blog by Adobe
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Refresher on Adobe Analytics’ Marketing Channels Reports: Part I

One of the key reasons that many companies use web analytics is to determine how visitors found their web properties—essentially which channel (email, display ads, paid search, social networks, etc.)...

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Refresher on Adobe Analytics’ Marketing Channels Reports: Part II

In the first part of this four-part series I discussed the evolution of marketing channel tracking at Adobe/Omniture and how the Marketing Channels reports originated. In that post, I also emphasized...

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Refresher on Adobe Analytics’ Marketing Channels Reports: Part III

In the previous article in this four-part series, I provided a brief overview of the Marketing Channels reports and then explored the first step of the two-step configuration process for Marketing...

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Refresher on Adobe Analytics’ Marketing Channels Reports: Part IV

In the previous blog post in this four-part series, I covered the final step in the two-step process for configuring your Marketing Channel reports. I introduced the waterfall approach that the...

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Kellogg Students Turn Lenovo Data into $15k Win at Adobe Digital Analytics...

Adobe recently completed its 13th Adobe Digital Analytics Competition (ADAC) and handed out almost $30,000 in prizes to up-and-coming analytics talent. This popular annual event is a unique...

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Who Will Be the Next Analytics Idol in 2015?

How would you like to win a free pass to this year’s Adobe Summit (March 9-13) in Salt Lake City? How about competing for cool prizes and bragging rights amongst your analytics peers? If you were at...

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Say Hello to On-Demand Metrics in Adobe Analytics

Back in June you might have seen the recent update to the calculated metric builder in Adobe Analytics. However, I wonder how many people realize how much power lurks below the surface of this latest...

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Why the New Adobe Marketing Cloud ID Service Should be on Your Radar

As a tech geek, I’ve often debated about whether to adopt a new technology or not. While there’s some prestige in showing off cutting-edge technology to friends and colleagues, there’s also safety in...

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BYU Reclaims Top $15K Prize at 2015 Adobe Analytics Challenge After Two-Year...

Last Friday, six student teams from four universities battled for their unfair share of $30K in prizes at the 14th Adobe Analytics Challenge (AAC), an annual analytics-focused case competition hosted...

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Could You be the Next Analytics Idol in 2016?

It’s that time of the year again when we search for the top tips from our Adobe Analytics users. If you’ve attended Adobe Summit in the past five years, you might have witnessed this fun, fast-paced...

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Will Data-Driven Organizations Please Stand Up

After experimenting with my own personal blog over the past year, I figured it was about time that I ventured into the world of corporate blogging. Some of you may have had the opportunity of attending...

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Has an Executive Sponsor Got Your Back?

In the offbeat comedy “Napoleon Dynamite“, Napoleon learned the importance of the buddy system from Rex, a self-defense instructor. “[At] Rex Kwon Do, we use the buddy system. No more flying solo. You...

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The Elusive Web Measurement Strategy

Imagine taking a class in college without clearly knowing what is expected by your professor or how you will be graded. Nothing could be more stressful to a recovering “grade whore” like me. You could...

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Invest in People, Not Just Tools – Part I

Continuing my series of articles on the “Seven Keys to Creating a Data-Driven Organization”, I’d now like to focus on the next key area – staffing and training, which I’m going to break into two...

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Invest in People, Not Just Tools – Part II

In my previous article, I discussed how organizations sometimes focus too much on having the right “tools” and not enough on the people behind the tools. It’s a common problem among companies striving...

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Corporate Standards: For the Greater Good

In this “Seven Keys to Creating a Data-Driven Organization” series, I’ve covered different aspects such as securing an executive sponsor, ensuring you have a measurement strategy, and having adequate...

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Delivering Quick Wins: Score Early and Often – Part I

On December 20, 1981, Doug Smail of the NHL’s Winnipeg Jets set the record for the fastest goal from the start of a game – five seconds. His hockey team went on to beat the St. Louis Blues 5-4. If you...

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Delivering Quick Wins: Score Early and Often – Part II

In Part I of this two-part article, I introduced how most companies have rapid time-to-value expectations for their web analytics investments. Senior executives wonder how quickly insights from web...

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Keep Your Web Data Clean and Safe to Drink – Part I

Continuing my series on the “Seven Keys to Creating a Data-Driven Organization”, I’d like to now focus on the actual web data, which underlies everything. In my last two-part article, I talked about...

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Keep Your Web Data Clean and Safe to Drink – Part II

In my previous article, I compared web data to water. Just like we can’t survive for an extended period of time without safe drinking water, data-driven businesses can’t survive without good data.  In...

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