Refresher on Adobe Analytics’ Marketing Channels Reports: Part I
One of the key reasons that many companies use web analytics is to determine how visitors found their web properties—essentially which channel (email, display ads, paid search, social networks, etc.)...
View ArticleRefresher on Adobe Analytics’ Marketing Channels Reports: Part II
In the first part of this four-part series I discussed the evolution of marketing channel tracking at Adobe/Omniture and how the Marketing Channels reports originated. In that post, I also emphasized...
View ArticleRefresher on Adobe Analytics’ Marketing Channels Reports: Part III
In the previous article in this four-part series, I provided a brief overview of the Marketing Channels reports and then explored the first step of the two-step configuration process for Marketing...
View ArticleRefresher on Adobe Analytics’ Marketing Channels Reports: Part IV
In the previous blog post in this four-part series, I covered the final step in the two-step process for configuring your Marketing Channel reports. I introduced the waterfall approach that the...
View ArticleKellogg Students Turn Lenovo Data into $15k Win at Adobe Digital Analytics...
Adobe recently completed its 13th Adobe Digital Analytics Competition (ADAC) and handed out almost $30,000 in prizes to up-and-coming analytics talent. This popular annual event is a unique...
View ArticleWho Will Be the Next Analytics Idol in 2015?
How would you like to win a free pass to this year’s Adobe Summit (March 9-13) in Salt Lake City? How about competing for cool prizes and bragging rights amongst your analytics peers? If you were at...
View ArticleSay Hello to On-Demand Metrics in Adobe Analytics
Back in June you might have seen the recent update to the calculated metric builder in Adobe Analytics. However, I wonder how many people realize how much power lurks below the surface of this latest...
View ArticleWhy the New Adobe Marketing Cloud ID Service Should be on Your Radar
As a tech geek, I’ve often debated about whether to adopt a new technology or not. While there’s some prestige in showing off cutting-edge technology to friends and colleagues, there’s also safety in...
View ArticleBYU Reclaims Top $15K Prize at 2015 Adobe Analytics Challenge After Two-Year...
Last Friday, six student teams from four universities battled for their unfair share of $30K in prizes at the 14th Adobe Analytics Challenge (AAC), an annual analytics-focused case competition hosted...
View ArticleCould You be the Next Analytics Idol in 2016?
It’s that time of the year again when we search for the top tips from our Adobe Analytics users. If you’ve attended Adobe Summit in the past five years, you might have witnessed this fun, fast-paced...
View ArticleWill Data-Driven Organizations Please Stand Up
After experimenting with my own personal blog over the past year, I figured it was about time that I ventured into the world of corporate blogging. Some of you may have had the opportunity of attending...
View ArticleHas an Executive Sponsor Got Your Back?
In the offbeat comedy “Napoleon Dynamite“, Napoleon learned the importance of the buddy system from Rex, a self-defense instructor. “[At] Rex Kwon Do, we use the buddy system. No more flying solo. You...
View ArticleThe Elusive Web Measurement Strategy
Imagine taking a class in college without clearly knowing what is expected by your professor or how you will be graded. Nothing could be more stressful to a recovering “grade whore” like me. You could...
View ArticleInvest in People, Not Just Tools – Part I
Continuing my series of articles on the “Seven Keys to Creating a Data-Driven Organization”, I’d now like to focus on the next key area – staffing and training, which I’m going to break into two...
View ArticleInvest in People, Not Just Tools – Part II
In my previous article, I discussed how organizations sometimes focus too much on having the right “tools” and not enough on the people behind the tools. It’s a common problem among companies striving...
View ArticleCorporate Standards: For the Greater Good
In this “Seven Keys to Creating a Data-Driven Organization” series, I’ve covered different aspects such as securing an executive sponsor, ensuring you have a measurement strategy, and having adequate...
View ArticleDelivering Quick Wins: Score Early and Often – Part I
On December 20, 1981, Doug Smail of the NHL’s Winnipeg Jets set the record for the fastest goal from the start of a game – five seconds. His hockey team went on to beat the St. Louis Blues 5-4. If you...
View ArticleDelivering Quick Wins: Score Early and Often – Part II
In Part I of this two-part article, I introduced how most companies have rapid time-to-value expectations for their web analytics investments. Senior executives wonder how quickly insights from web...
View ArticleKeep Your Web Data Clean and Safe to Drink – Part I
Continuing my series on the “Seven Keys to Creating a Data-Driven Organization”, I’d like to now focus on the actual web data, which underlies everything. In my last two-part article, I talked about...
View ArticleKeep Your Web Data Clean and Safe to Drink – Part II
In my previous article, I compared web data to water. Just like we can’t survive for an extended period of time without safe drinking water, data-driven businesses can’t survive without good data. In...
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